Programmatic depth. Paid social speed.

I'm Simon Parker, a performance marketer working across DV360, Adform, Meta, TikTok and LinkedIn to turn ad spend into results.

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£1M+ Managed ad spend
5% CPM reduction on key campaign optimisation
150% Increase in qualified leads (Woozelbears)

The approach

Most performance marketers specialise in one side of paid media: the programmatic, data-heavy side, or the fast-moving paid social side. I work across both, because the best results come from understanding how they reinforce each other.

What I do

Three disciplines. One joined-up view.

Programmatic Display & Video

DV360 · Adform

Large-scale display, video and YouTube campaign management, from audience strategy through QA and live optimisation.

£1M+ managed ad spend

Paid Social

Meta · TikTok · LinkedIn

Hands-on campaign setup, creative-to-platform execution, pacing and reporting.

150% more qualified leads (Woozelbears)

Performance Reporting & Optimisation

CPM · CTR · CPA · VTR · CPV

Translating raw platform data into client-facing insight and measurable improvement.

5% CPM reduction through live optimisation

Work & results

Quietly in control of moving systems.

How I work

Brief
Build
QA
Optimise
Report

End-to-end ownership. I take campaigns from brief through build, QA, live optimisation and reporting, with no hand-offs where detail gets lost.
Fluent on both sides. Comfortable in programmatic systems like DV360 and Adform, and in platform-native paid social on Meta, TikTok and LinkedIn.
Data-first, story-aware. I never lose sight of what the numbers mean for the client. Reporting should lead to a decision, not just a dashboard.

Featured work

ProgrammaticDV360 · Adform

Enterprise Programmatic Portfolio

Display, video and YouTube campaigns for major brand accounts. Audience strategy, trafficking and QA, then daily pacing and bid optimisation against client KPIs.

Managed spend: £1M+
CPM: −5%

Paid socialMeta

Paid Social Lead Generation: Woozelbears

A Facebook lead-generation campaign built around qualified enquiries rather than raw volume, covering audience setup, creative-to-platform execution and ongoing optimisation.

Qualified leads: +150%

Story

How I got here.

A deliberate path: built on breadth, then focused where the data is.

Education
University of Sussex

BSc Marketing and Management with Psychology (2020 to 2023). The grounding for how audiences think and why campaigns work.
Foundations
A broad marketing base

At Gradient and Visual Comfort & Co., I put the theory into practice across research, strategy, social, email, content and reporting, building a full picture of marketing before specialising.
The pivot
Into performance

I moved deliberately into paid advertising with an internship at Woozelbears, after finding a stronger pull towards data-driven, results-focused work.
Now
Programmatic Executive, Tomorrow

Managing £1M+ in live ad spend across major brand accounts, alongside hands-on paid social execution.